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snapchat hack siteToday, L.A. has one of these bona fide tech superstars in its midst — one with the power to draw this kind of top talent down I-5. With at least 150 million daily active users and its stratospheric valuation, Snapchat is that company (for perspective, it was a mere seven years ago that Facebook was worth $10 billion).**If you’re young and ambitious and loaded with talent, where would you go? Facebook, which has already gone through its hyper-growth and innovation stage, or Snapchat, where you can contribute to rapid growth and have your work make a bigger impact? A number of such individuals, like former Facebook product head Sriram Krishnan, have already made the jump. More will follow.**Content: Return of the king**Of course, it’s not just inertia that will keep the diaspora of Snapchat talent within L.A.’s orbit.**“Content is king” has long been a mantra among Hollywood executives, but for the last 20 years, content producers have hardly been feeling like kings. The business model for selling and distributing content has — and still is to this day — become subject to radical disruption by new technology-driven players, mostly from the Bay Area.**First it was the rapid rise of the internet itself, which destroyed the classifieds business most newspapers relied upon to turn a profit. Then, Apple’s iTunes and iPod toppled the music industry from its height in the early 2000s. More recently we saw the rise of social media, which is still upending the traditional advertising model for online publishers and spawning new publishers powered by clickable and shareable content. And now, of course, we have on-demand video networks like Netflix giving theaters, film studios and traditional TV broadcasters a run for their money.**The last 20 years have seen this tremendous shift in content distribution platforms, away from the traditional media networks and toward the technology-driven platforms that deliver content on-demand via computer, tablet and mobile phone. In many ways, this has been the driving narrative of consumer technology in the 21st century: The traditional media establishment lost control of its distribution.II. Terminology*Snapchat is, at its core, a messaging app—albeit one with its own lingo. Don’t let the vernacular stop you, though; it’s easy.**Snapchat.jpgClick to Open Overlay Gallery*SNAPCHAT*Snaps: Photos or videos you send to a friend (or multiple friends). A snap is self-destructing; once someone opens it, it disappears.*Stories: Compilations of Snaps any of your friends can view for up to 24-hours. Your Story is ongoing, so even if one of your Snaps expires, the newer ones are still viewable.*Snap Score: Normal people (including us) seem to have no idea how scores are calculated. According to Snapchat, it’s essentially a combination of the number of Snaps you’ve sent and received, Stories you’ve posted, and other factors.*Snapstreak: If you’ve sent the same friend Snaps for a few consecutive days, you’re on a Snapstreak.*Screenshot: Thought you’d take a picture of a Snap to make it last longer? Busted. A user is notified whenever one of their Snaps is screenshotted—either in a personal snap or in their Story.*Discover: These are channels created by various publishers for a mass audience—ESPN, Food Network, Comedy Central, etc.*Replay: You can replay the last snap you viewed once per day, so use this function wisely. (If you replay someone’s Snap, they’re notified, so keep that in mind before you get stalky.) 9 Snapchat is for texting and talking too*Swiping right from the main camera takes you to your “Chats” screen, where you’ll find snaps sent to you by friends. However, this is also where Snapchat crosses over with apps such as WhatsApp or Skype, because you can swipe right on any name to open a window for chatting by text, or with a voice or video call over Wi-Fi. Snapchat is a decent communications app beyond its photo and video-sharing features. The lack of group chats can be frustrating though: you can send a single snap to multiple friends at once, but you can’t all discuss it in the same thread.**10 Go deeper with features and Easter eggs*Now you’ve mastered the basics, try learning the meanings of the emojis that appear next to your friends’ names; build up a “snapstreak” with a friend by exchanging snaps on a run of consecutive days; find your virtual trophy case that logs your in-app achievements. Meanwhile, if you want to accompany your video snaps with music, start a track playing in a separate music app such as Spotify, then switch back to Snapchat to record your clip, which will automatically make the song its soundtrack.

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